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Interactive Offers Increases Client Revenue and Audience Engagement Via Network of Ready-to-Buy Advertisers

They do so by providing actionable insights and educational materials about topics such as mutual funds, ETFs, options, investing services, and stock trading, all via newsletters, articles, and other forms of content mostly found on their website.

Wealth Insider Alert helps investors track the latest trends, maintain and build their financial assets, and gain financial freedom and independence.

Challenge

It can be a challenging and daunting task to enhance reader engagement and increase revenue as a publisher, both of which were the primary challenges that Wealth Insider Alert was experiencing prior to working with us. Despite the fact that all of the content being produced for the newsletter publication was catchy and easily digestible, reader engagement and advertising revenue weren't scaling fast enough to support the needs of the business.

Goal of Partnership

Wealth Insider Alert partnered with Interactive Offers to gain access to the vast network of ready-to-go advertisers we work with who deliver relevant, targeted ads to newsletter and website readers.

The goal was to increase the publication's ad revenue by integrating our technology with their website, granting access to our robust platform, and ultimately placing the most high-converting ads possible into their newsletters.

Solution Implemented

First, we integrated with the Wealth Insider Alert platform and connected them with their dedicated Account Manager here at Interactive Offers. After they provided us with their preferred copy, our team drafted a mockup and sent it in for client review.

Once the newsletter was signed off on, our team aided in implementing the native ads into their content so that it appears seamlessly to readers. We ran tests, confirmed the integration was properly established and began the ad delivery phase to start generating revenue.

Our solution, ultimately only one line of code, ensured that Wealth Insider Alert's website and email marketing channels were set up to start delivering strategically positioned ads to their subscriber audiences.

Results

Using our Interactive Offers reporting dashboard, Wealth Insider Alerts was able to track the monetization of each and every ad impression on their email newsletters and see clear month over month growth in their advertising revenue.

Once the newsletter was signed off on, our team aided in implementing the native ads into their content so that it appears seamlessly to readers. We ran tests, confirmed the integration was properly established and began the ad delivery phase to start generating revenue.

Now that they're fully integrated with the Interactive Offers platform, they can download customized reports for easy access and analysis of whatever data is needed at the time, such as CPC and CPM. Other than an occasional check-in with their Account Manager, Wealth Insider Alerts ad delivery is on autopilot as we continue to watch their business thrive and scale.

"Interactive Offers changed the game for our email ad placements. We struggled to scale our ad revenue through email/newsletter marketing, and the Interactive Offers platform relieved our struggle. We're growing every month and love partnering with their team."

Billy Mizrahi, Chief Operating Officer, Wealth Insider Alert