Nowadays, consumers are rushing around the internet doing one thing after another. Since 90% of our transactions have gone digital, the way we measure traffic has become more robust. But, at the same time, easier. When an advertiser or brand lands a potential customer who forgets something in their cart or is trying to re-engage an old consumer, the follow-up is critical to remind them of your brand. There is no better way of doing this than remarketing through trusted sources.
Remarketing to your clients through newsletters that they have subscribed to has been an effective, cost-efficient tool that has helped many companies grow horizontally. It helps to create ongoing brand awareness and the sale of new products or services. Buyers are more likely to purchase a product from a brand they already trust.
Remarketing is defined simply as a way to connect with people who have previously interacted with your website or mobile app. By using this kind of advertising, you are targeting potential customers who have already shown previous interest.
Get StartedNative email remarketing allows you to strategically position your ads in front of these audiences as they get daily emails from trusted newsletters they have subscribed to. All while maintaining a 100% match rate. Traditional remarketing through IP addresses gives about a 30% match rate... if that.
The benefit of email remarketing is that the ads are only shown when those emails match, helping you increase your brand awareness and remind those audiences to make a purchase. The last thing a consumer wants is to be reminded by the company about their forgotten purchase because they know that email only insists that they buy something. Allowing consumers to indirectly see ads that remind them of their cart is far less intrusive.
Try It Now!
Since IP addresses are constantly changing, the match rates become far less reliable when using remarketing through companies that only offer the IP solution. With Interactive Offers, the match rate is 99%. How? Well, we are retargeting through an email address. The Interactive Offers platform is built of native email ads, making the mail a constant and always gets a 99% success rate.
From an advertising perspective, it makes sense to target previous customers. All they have to do is upload the emails from customers onto our platform, and we do the rest!
Keep in mind that not all potential customers disappear because they're disinterested in what you have to offer. Perhaps they are taking time to think, aren't sure if they want to spend the money, or time got away from them.
By choosing remarketing campaigns, you can reach these visitors, offer them a targeted incentive through a trusted source, and aim to convert them into customers.
Start Your Remarketing Campaign Today!