7 Tips for Engaging People with Your Facebook Business Page
Nearly 2 billion active users are on Facebook, but if you don’t have a strategy in place to get noticed, engaged with, and liked, the chances of generating leads from it are slim.
So whether your Facebook business page is new on the scene, or it could use a revamp, here some essential tips for engaging your audience and making the most out of the platform.
Personal profiles and businesses should always be separate
Creating a personal profile for a brand, instead of a Facebook Business Page, will put you at a major disadvantage. Business pages not only have special promotional and analytics monitoring tools, but they do not require an approved friend request in order for people to engage with the page.
Your profile picture (and cover photo) must be recognizable & engaging
Consider using a company logo for your profile picture and a high-quality, engaging cover photo. Your profile picture is the first thing people see in a Facebook search, so you’ll want it to be recognizable. As for the cover photo, well, it takes up a lot of real estate on your page.
Add a call-to-action button
Adding a customizable CTA button is a great way to drive traffic to your website. “Watch Video,” Book Now,” or “Sign Up” are just some examples.
Do not abandon your ‘About’ section
The ‘About’ section is typically the first place a potential customer will look when trying to get more info about your business. Fill it with the basics and company milestones— all the details can get confusing.
Consistently post both photos and videos to your timeline
Don’t get me wrong, photos are great, but videos can be even more engaging. You should switch it up with the content you post and develop a strategy for how frequently you post it. Uploading 5 videos in one day and nothing for the next month can be both annoying and confusing for consumers. And if you don’t think you’ll stay on top of, let’s say— 2 posts a week, schedule them out.
Leverage targeting tools
Facebook allows you to target specific audiences based on their gender, relationship or educational status, location, age, language, or interests
(and possibly more!). Utilize these tools. A 14 year old is probably not looking to renovate their new home, but a 35 year old quite possibly is.
Respond to messages and comments
Facebook tells page viewers how quickly you typically respond to messages. If you don’t keep up with it, people will know. I think most potential customers would forgo sending a message if they knew it wouldn’t be answered in a few weeks, if ever. In their minds, if you’re not easy to reach you may not be easy to do business with either.