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LATEST ARTICLES

Content marketing is a powerful force. It brings in around three times as many leads as traditional marketing, but costs about 60 percent less. It’s safe to say marketers have caught on to its importance. Yet, once upon a time content marketing did not get as much love… Now, context marketing ...
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They say “the best things in life are free.” Sure… sunsets, laughing, and perfect weather are pretty awesome, but so are things that cost money— concerts, plane tickets, luxury vehicles etc...
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We’re all guilty of overdoing it sometimes— even at work. And although overdoing it may seem extra-productive, sometimes it’s just extra-unnecessary...
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The goal of an e-commerce website is pretty straightforward— present a product or service, entice people to purchase it, and then process their payments accordingly. Simple, right? Unfortunately, nothing about the e-commerce business is as easy as it may seem...
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Some blogs may take us 30 minutes to write while others, of a similar length, seem to drag on for hours. Why is this? Because some topics are just plain boring. And if they’re boring to write, they’re oftentimes just as boring to read. Unfortunately, many mundane matters are just as important as...
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In a perfect world we would all have the marketing dollars necessary to make a serious impact on our target audiences. Instead most of us have a budget to stick to, and many barely have much of a budget at all...
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At some point, many of us have asked ourselves, “why would I need to add meta descriptions if Google will show the accurate text of my blog posts in the search results?” Well, because they’re more important than you think...
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When it comes to overall corporate marketing, some brands just get it right. Coca-Cola, for instance, keeps it consistent, Nike shares stories of empowerment, Budweiser is the American beer, and Geico dishes out just the right amount of humor. These brands are easy to relate to and thus, evoke a ...
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It may be hard to wrap your head around, but Gen Z is starting to enter adulthood, and with adulthood comes more purchasing power...
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If you’re anything like me, you’ll find that social isolation and online shopping seem to go hand in hand. And guess what? Our affinity towards online shopping is not going to change much once the world is back to “normal.” This being said, online product descriptions are more important than...
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Social media may have once been a marketing afterthought, but those days are well behind us. Major brands from every industry have a social presence— some, a stronger presence than others. So, what industry exactly is lagging behind in the social media race? Healthcare. A space that seems ...
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I recently moved to a new city, and I have to say, one of the most frustrating things about the move was not figuring out how to get around, it was finding the most reputable local businesses in the area...
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Before opening a business, unveiling a new product or service, or even implementing an advertising campaign, (basically before you do anything) you must brush up on your market intelligence. Much like outlining an essay before diving right in, this is a marketing step that is typically just skimmed ...
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New goals and deadlines are unfortunately (and very typically) accompanied by new pressures. Thus, the new year is just about as stressful as it is motivating. The trick is not to let stress, and the feeling of failure, stand in the way of your motivation and overall creativity. Easier said than ...
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Setting marketing objectives is great and all. Goals can incentivize a team and help sustain growth, but at the same time, many people prioritize the company’s needs so much that they lose sight of what matters most… the needs of the customers...
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Take a look at your inbox. Most of those subscription emails you accidentally signed up for are delivered between 9 to 10 AM or 5 to 6 PM, correct? This is absolutely not a coincidence...
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When you’re scrolling through instagram feeds, chances are some appeal to you more than others— even if the actual content is relatively the same. Why is this? Because people are typically drawn to higher-quality visuals...
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Fall is in now full swing. To most people, that means cooler weather. To Floridians like myself, that means the bathing suit/summer clothing sale jackpot...
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Partnering with influencers is a great way to reach new audiences, seeing as almost 50 percent of consumers look to influencers for product recommendations...
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There was once a time when people found jobs through ads in newspaper classifieds, but that time has long since passed. In the present day about 70% of jobs are found through personal connections...
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Businesses operate a lot differently than they used to. Thankfully, the standard clock-in-clock-out nine to five seems to be dying out— at least a little. According to recent surveys, remote work has grown 91% over the last 10 years...
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Nearly 2 billion active users are on Facebook, but if you don’t have a strategy in place to get noticed, engaged with, and liked, the chances of generating leads from it are slim...
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If you send a marketing email, chances are pretty slim that it will be the only one received that day. Peoples’ work inboxes are constantly getting flooded with emails— many of which are business to business (B2B) marketing emails advertising a product or service...
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Millions of brands have promoted their content on social platforms for years, with nearly 3 billion social media users in the present day, it can be a surefire way to find your target audience. Yet, the demand for content on social platforms has plateaued as it has become flooded with photos, videos...
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Apps are pretty well known for their low retention rates. The majority of people who download an app will stop using it after just a short amount of time. With the increased storage space on our smartphones, it is all too easy to let an app sit idle and forget about it altogether. Due to the lack of...
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Yes, everyone wants their webpage, email, or popup to look good, but it takes more than just good looks for your marketing assets to drive a particular action. The action may be to read a blog post, take a quiz, fill out a form, or sign up for a newsletter— it depends on your particular goals. ...
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What’s one thing all of your users, visitors, leads, prospects, and customers have in common? They’re all human. Your product or service aims to fulfill human needs and desires in order to create demand for your business...
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For 95% of businesses, an email is an essential component of their marketing strategy. Due to high competition and an ever-changing online culture, the rules, trends, and experiments in email marketing can get confusing. This write-up addresses 5 major mistake that will keep your email marketing ...
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