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If you send a marketing email, chances are pretty slim that it will be the only one received that day. Peoples’ work inboxes are constantly getting flooded with emails— many of which are business to business (B2B) marketing emails advertising a product or service...
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Millions of brands have promoted their content on social platforms for years, with nearly 3 billion social media users in the present day, it can be a surefire way to find your target audience. Yet, the demand for content on social platforms has plateaued as it has become flooded with photos, videos...
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Apps are pretty well known for their low retention rates. The majority of people who download an app will stop using it after just a short amount of time. With the increased storage space on our smartphones, it is all too easy to let an app sit idle and forget about it altogether. Due to the lack of...
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Yes, everyone wants their webpage, email, or popup to look good, but it takes more than just good looks for your marketing assets to drive a particular action. The action may be to read a blog post, take a quiz, fill out a form, or sign up for a newsletter— it depends on your particular goals. ...
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What’s one thing all of your users, visitors, leads, prospects, and customers have in common? They’re all human. Your product or service aims to fulfill human needs and desires in order to create demand for your business...
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For 95% of businesses, an email is an essential component of their marketing strategy. Due to high competition and an ever-changing online culture, the rules, trends, and experiments in email marketing can get confusing. This write-up addresses 5 major mistake that will keep your email marketing ...
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