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When you’re scrolling through instagram feeds, chances are some appeal to you more than others— even if the actual content is relatively the same. Why is this? Because people are typically drawn to higher-quality visuals...
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Fall is in now full swing. To most people, that means cooler weather. To Floridians like myself, that means the bathing suit/summer clothing sale jackpot...
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Partnering with influencers is a great way to reach new audiences, seeing as almost 50 percent of consumers look to influencers for product recommendations...
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There was once a time when people found jobs through ads in newspaper classifieds, but that time has long since passed. In the present day about 70% of jobs are found through personal connections...
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Businesses operate a lot differently than they used to. Thankfully, the standard clock-in-clock-out nine to five seems to be dying out— at least a little. According to recent surveys, remote work has grown 91% over the last 10 years...
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Nearly 2 billion active users are on Facebook, but if you don’t have a strategy in place to get noticed, engaged with, and liked, the chances of generating leads from it are slim...
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If you send a marketing email, chances are pretty slim that it will be the only one received that day. Peoples’ work inboxes are constantly getting flooded with emails— many of which are business to business (B2B) marketing emails advertising a product or service...
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Millions of brands have promoted their content on social platforms for years, with nearly 3 billion social media users in the present day, it can be a surefire way to find your target audience. Yet, the demand for content on social platforms has plateaued as it has become flooded with photos, videos...
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Apps are pretty well known for their low retention rates. The majority of people who download an app will stop using it after just a short amount of time. With the increased storage space on our smartphones, it is all too easy to let an app sit idle and forget about it altogether. Due to the lack of...
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Yes, everyone wants their webpage, email, or popup to look good, but it takes more than just good looks for your marketing assets to drive a particular action. The action may be to read a blog post, take a quiz, fill out a form, or sign up for a newsletter— it depends on your particular goals. ...
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What’s one thing all of your users, visitors, leads, prospects, and customers have in common? They’re all human. Your product or service aims to fulfill human needs and desires in order to create demand for your business...
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For 95% of businesses, an email is an essential component of their marketing strategy. Due to high competition and an ever-changing online culture, the rules, trends, and experiments in email marketing can get confusing. This write-up addresses 5 major mistake that will keep your email marketing ...
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