By running their marketing campaigns through Google Adwords display, Wocket Mail was paying slightly less for each action.
Yet, once they began running campaigns through Interactive Offers Wocket Mail began saving enormously on customer lifetime value.
“To be frank, working with Interactive Offers was a game changer for us. It’s unsettling to think about the thousands of dollars we spent on dead-end leads through Google, but that comes with the territory of growing a business, you make mistakes... their (Interactive Offers) platform is easy to use, your results are available whenever you want to see them... transparency and quality are things I value and they have both.” - Wocket Mail managing partner
Wocket Mail’s ‘Pro’ pricing package surpassed ‘Basic’ in popularity once they began working with Interactive Offers — a $30 per month upgrade.
A better CPA does not mean better value, especially in the long-term. The leads obtained through Interactive Offers truly represent the importance of quality over quantity.