The biggest disadvantage to a CPA campaign is surprisingly not even the high cost, but increased volatility in earnings.
Yes, an advertiser only pays for completed transactions, but it is possible that days could pass without a single conversion — even with serving numerous ads and generating tons of clicks.
The CPA model was simply not providing enough exposure for this content-led, direct response campaign to reach its full potential.
Interactive Offers teamed up with The Oxford Club and employed their CPC marketing strategy.
CPC campaigns are a great way to monetize if you have access to an audience that your ad is likely to resonate with.
Interactive Offers primarily works with financial publishers to ensure that advertisers within the financial vertical are exposed to high quality, targeted audiences.
Interactive Offers vets each individual publisher, sending out test campaigns and looking for signs of click fraud before guaranteeing the business.
Therefore, they were able to provide The Oxford Club with full transparency and honest, measurable conversions — instantly knowing what works and what does not.
The Oxford Club’s campaign was a huge success, as Interactive Offers significantly lowered the CPA by utilizing CPC .
The CPC model dropped the CPA to as low as $90 — this saved The Oxford Club nearly 60% when considering the $200
CPA they were paying previously.
Interactive Offers’ thorough publisher vetting process and click fraud policing proves that their campaigns save clients more than money, but take uncertainty out of the equation as well.