Interactive Offers Increases Client Revenue and Audience
Engagement Via Network of Ready-to-Buy Advertisers
Wealth Insider Alert is a completely free-of-charge daily publishing from GBM Media Group, LLC,
dedicated to helping individual investors make wiser and more lucrative investment decisions.
They do so by providing actionable insights and educational materials about topics such as mutual
funds, ETFs, options, investing services, and stock trading, all via newsletters, articles, and
other forms of content mostly found on their website.
Wealth Insider Alert helps investors track the latest trends, maintain and build their financial
assets, and gain financial freedom and independence.
Challenge
It can be a challenging and daunting task to enhance reader engagement and increase revenue
as a publisher, both of which were the primary challenges that Wealth Insider Alert was
experiencing prior to working with us. Despite the fact that all of the content being
produced for the newsletter publication was catchy and easily digestible, reader engagement
and advertising revenue weren't scaling fast enough to support the needs of the business.
Goal of Partnership
Wealth Insider Alert partnered with Interactive Offers to gain access to the vast network of
ready-to-go advertisers we work with who deliver relevant, targeted ads to newsletter and
website readers.
The goal was to increase the publication's ad revenue by integrating our technology with
their website, granting access to our robust platform, and ultimately placing the most
high-converting ads possible into their newsletters.
Solution Implemented
First, we integrated with the Wealth Insider Alert platform and connected them with their
dedicated Account Manager here at Interactive Offers. After they provided us with their
preferred copy, our team drafted a mockup and sent it in for client review.
Once the newsletter was signed off on, our team aided in implementing the native ads into
their content so that it appears seamlessly to readers. We ran tests, confirmed the
integration was properly established and began the ad delivery phase to start generating
revenue.
Our solution, ultimately only one line of code, ensured that Wealth Insider Alert's website
and email marketing channels were set up to start delivering strategically positioned ads to
their subscriber audiences.
Results
Using our Interactive Offers reporting dashboard, Wealth Insider Alerts was able to track
the monetization of each and every ad impression on their email newsletters and see clear
month over month growth in their advertising revenue.
Once the newsletter was signed off on, our team aided in implementing the native ads into
their content so that it appears seamlessly to readers. We ran tests, confirmed the
integration was properly established and began the ad delivery phase to start generating
revenue.
Now that they're fully integrated with the Interactive Offers platform, they can download
customized reports for easy access and analysis of whatever data is needed at the time, such
as CPC and CPM. Other than an occasional check-in with their Account Manager, Wealth Insider
Alerts ad delivery is on autopilot as we continue to watch their business thrive and scale.
"Interactive Offers changed the game for our email ad placements. We struggled to scale our ad
revenue through email/newsletter marketing, and the Interactive Offers platform relieved our
struggle. We're growing every month and love partnering with their team."
Billy Mizrahi, Chief Operating Officer, Wealth Insider Alert
