Challenges Faced
When The Bowser Reports approached Interactive Offers about a potential partnership, they
sought a way to replenish a depleted funnel of prospects and leads for their publication.
Leads were drying up, so they needed a consistent source of ready-to-subscribe viewers to
engage with their marketing efforts. While they had a few existing systems in place to
generate buzz, it wasn’t enough to continue scaling this decades-old publication online.
Top-of-funnel lead generation is critical to building revenue, and we were the right fit for
their needs.
How We Helped
Interactive Offer’s Co-reg Leads were the perfect solution for Bowser’s qualified lead
shortage. Our co-reg leads helped them reach verified users who are already subscribed to a
site and are genuinely interested and passionate about what Bowser has to offer. We were
able to integrate and connect them with our vast network of clients to optimize their ads to
the appropriate audiences, giving them access to millions of engaged readers. They purchased
access to qualified leads and targeted their audience to generate new business, subscribers,
and revenue.
Results Achieved
Using the Interactive Offers Co-reg Platform, they monetized our user network by
strategically placing ads in our publisher’s websites. We helped them deliver high-impact
value to their new customers to drive conversions and subscriber growth. Now they use
Interactive Offers as a bread-and-butter component of their prospecting and lead gen
strategy. The Bowser Report continues to see their business increase through co-reg leads,
top-of-funnel marketing, and consistent, high-quality communication with their readers.
