Challenges and Goals
Rex Direct’s robust service offerings can sometimes act as a double-edged sword. On the one
hand, they can offer guidance and assistance to various client types. However, on the other
hand, it creates difficulty generating traffic to specific clients because of the variety of
verticals served. They wanted to partner with our team at Interactive Offers to address
concerns with conversions. The goal of partnering with us and using our Native Email Ads
platform was to access a hyper-targeted, likely-to-convert audience to maximize impact.
Our Tailored Approach
We integrated our Interactive Offers Native Ads platform with Rex Direct’s to grant access
to our vast network of available publishers. Our account managers kept a close eye on
metrics to ensure gradual improvement and regularly held check-in meetings with Rex Direct’s
team to keep communication flowing. We helped them narrow their audience to target
appropriate, ready-to-convert customers in the US and Canada and were thrilled with the
results.
Rex Success
Almost immediately, we were pleased to see positive results in the form of improved CPA
conversion. Their client was no longer wasting advertising spend and instead was seeing one
successful ad conversion after another. Now, Rex Direct can offer more consistent results to
their clients and look forward to future collaboration.
