After 18 months of work-from-home, endless Zoom meetings, and event cancellations, the world is finally opening back up and allowing business to return to some sense of normalcy. Trade shows, absolutely crushed by the pandemic, are coming back to life, paving the way for digital marketers to get back to in-person networking.
These events are an excellent way for your brand to promote itself among industry peers and, ideally, stand out to consumers with immediate purchasing power who are ready to take on new partners. Although Zoom has added numerous benefits to businesses, a face-to-face meeting with advertisers and publishers is second to none. Not only being able to network in person on a professional level but also at a personal level.
We at Interactive Offers, do not condone drinking excessively, but nursing a hangover with a colleague can bring wonders to a working relationship. There is nothing like being in the trenches together and working your way through the third day of a trade show that can genuinely show work ethic!
So, is going to these trade shows even worth my time and money?
Here at Interactive Offers, we believe that trade shows can be valuable to your business.