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The Expo Showdown!

Waste of $$ or Worth Every Penny?

After 18 months of work-from-home, endless Zoom meetings, and event cancellations, the world is finally opening back up and allowing business to return to some sense of normalcy. Trade shows, absolutely crushed by the pandemic, are coming back to life, paving the way for digital marketers to get back to in-person networking.

These events are an excellent way for your brand to promote itself among industry peers and, ideally, stand out to consumers with immediate purchasing power who are ready to take on new partners. Although Zoom has added numerous benefits to businesses, a face-to-face meeting with advertisers and publishers is second to none. Not only being able to network in person on a professional level but also at a personal level.

We at Interactive Offers, do not condone drinking excessively, but nursing a hangover with a colleague can bring wonders to a working relationship. There is nothing like being in the trenches together and working your way through the third day of a trade show that can genuinely show work ethic!

Interactive Offers' team partying

So, is going to these trade shows even worth my time and money?

Here at Interactive Offers, we believe that trade shows can be valuable to your business.

Here Are Our Top 3 Reasons Why:

  1. Gain visibility for your brand and new product/service offerings.

    For brands looking to drum up interest in their new offerings, there’s nothing like presenting to a captive audience of peers looking for the latest and greatest. Pitch new and returning customers on just how impactful your new product can be to their bottom line.

  2. Get the scoop on what your competitors are doing.

    Trade shows can act as fantastic opportunities for competitor research and analysis. Connect with your competitors to learn more about alternative strategies and pricing, and maybe you’ll learn a thing or two that you can implement in your own business.

  3. Convert leads at a higher rate.

    Cold calling is less effective than ever before. But, when you pitch leads on the floor of a trade show, they’re often authorized to make important business decisions and sign contracts face-to-face. You have a rare opportunity to hone in on your ideal customer profile and close sales without the hassle of back-and-forth cold communication.

Trade shows are making a big return heading into 2022.

Don’t miss out!

To learn more about how to maximize your business’ potential,
check out our solutions.

We have been an exhibitor at Traffic & Conversion Summit, San Diego, and will be at Programmatic I/O, New York, in October and Affiliate Summit West, Las Vegas, in November 2021.

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Some of Interactive Offers' team members

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